Pynch’s new single, “How You Love Someone,” is a vulnerable indie reveal from their upcoming album Beautiful Noise (dropping October 3 via Chillburn Recordings / State51 Conspiracy). The track marks a striking turn inward, after the lyrically punchier jolt of “Post-Punk / New Wave,” this latest offering traces the fragile anatomy of a crumbling relationship with a cinematic poise.
From the moment the sparkling guitar riffs and the shimmering new-wave synth shadows drift in, “How You Love Someone” casts a spell of melancholic, nostalgic introspection. There’s a restless, searching quality here, as if love itself has become a question, and this song its fragile answer. The arrangement’s relative sounding simplicity belies the sophisticated interplay of the twinkling instrumentation that never clutters, yet resonates deeply.
Spencer Enock’s voice is softly earnest, tinged with regret, but it retains a weight that’s fully committed to exploring the ache behind the lyrics. The song builds with quiet intensity, cresting with jangling indie-tinged prowess before becoming lost in a squall of ferocious shoegaze feedback. The music then takes another stylist pivot with a digitised obliterated assault on the audio. As if the song is remixing itself, tooling it up for the dancefloor or an 8-bit video game feature.
As we await Beautiful Noise, this single stands as one of the albums most interesting and all embracing moments. It’s a heart-tug of modern romance rendered with lo-fi pop artistry, honesty and a playful sense of fun.
Pynch continue to earn rightful attention, and this release only deepens the anticipation. If “How You Love Someone” is any indication, Beautiful Noise promises to be a rich musical journey that rewards those willing to listen closely.
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